Concepedia

Tingting Mo

TM

7

Publications

161

Citations

7

H-Index

2019

Active since

Affiliations

Zhongnan University of Economics and Law(Current)

University of Wisconsin–Madison

Tingting Mo is an author at Zhongnan University of Economics and Law specializing in consumer research, marketing, and consumer culture.

Top concepts

Consumer ResearchMarketingManagementSocial SciencesConsumer CultureHealthLuxuryCultureBusinessValue Theory

Publications per year

2019–2024

7

Publications

7

Better self and better us: Exploring the individual and collective motivations for China's Generation Z consumers to reduce plastic pollution

Weisha Wang, Tingting Mo, Yichuan Wang · Resources Conservation and Recycling · 2021 · 56 citations · Full text

Environment, Sustainable Consumption, Engineering +10

Standing out vs fitting in: luxury value perception and acculturation

Tingting Mo, Nancy Wong · International Marketing Review · 2019 · 21 citations

Ethnicity, Quality Of Life, Luxury +24

“I must have done something good”: Justifying luxury consumption with karmic beliefs

Tingting Mo, Yoon‐Na Cho, Nancy Wong · Journal of Business Research · 2022 · 21 citations

Consumer Culture, Behavioral Decision Making, Justifying Luxury Consumption +11

“Income vs. education” revisited – the roles of “family face” and gender in Chinese consumers' luxury consumption

Tingting Mo · Asia Pacific Journal of Marketing and Logistics · 2020 · 18 citations

Luxury, Consumer Economics, East Asian Studies +20

Consumers Complain More Fiercely Through Small-Screen Devices: The Role of Spatial Crowding Perception

Yuanyuan Zhou, Bin Tian, Tingting Mo et al. · Journal of Service Research · 2020 · 17 citations

Mobile Interaction, Digital Marketing, Consumers Complain +26

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