Loïc Plé

Not always co‐creation: introducing interactional co‐destruction of value in service‐dominant logic

Loïc Plé, Rubén Chumpitaz · Journal of Services Marketing · 2010 · 839 citations

Business, Strategic Management, Services Marketing +5

Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda

Mekhail Mustak, Joni Salminen, Loïc Plé et al. · Journal of Business Research · 2020 · 513 citations

Business, Marketing, Marketing Management +11

Studying customers’ resource integration by service employees in interactional value co-creation

Loïc Plé · Journal of Services Marketing · 2016 · 177 citations

Business, Organizational Behavior, Customer Relationship Management +11

Why Do We Need Research on Value Co-destruction?

Loïc Plé · Journal of Creating Value · 2017 · 107 citations · Full text

Natural Resources, Strategic Management, Environmental Valuation +4

Customer-Integrated Business Models: A Theoretical Framework

Loïc Plé, Xavier Lecocq, J. Angot · M n gement · 2010 · 98 citations · Full text

Business, Marketing, Marketing Management +13