Concepedia

Mekhail Mustak

MM

Statistics

Publications

12

Citations

1.3K

H-Index

10

Active since

2016

Affiliations

Institut d'Economie Scientifique Et de Gestion(Current)

University of Turku

Centre National de la Recherche Scientifique

Université de Lille

University of Vaasa

Mekhail Mustak is an author at Institut d'Economie Scientifique Et de Gestion specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementCustomer SatisfactionConsumer ResearchService ManagementInteractive MarketingArtificial IntelligenceOrganizational BehaviorCovid-19

Publications per year

2016–2024

12

Publications

12

Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda

Mekhail Mustak, Joni Salminen, Loïc Plé et al. · Journal of Business Research · 2020 · 468 citations

Marketing Analytics, Artificial Intelligence, Scientometric Analysis +6

Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms

Muhammad Bilal Gulfraz, Muhammad Sufyan, Mekhail Mustak et al. · Journal of Retailing and Consumer Services · 2022 · 215 citations · Full text

Deepfakes: Deceptions, mitigations, and opportunities

Mekhail Mustak, Joni Salminen, Matti Mäntymäki et al. · Journal of Business Research · 2022 · 160 citations · Full text

Forensic Psychology, Cognitive Science, Deepfakes +5

Customer participation management

Mekhail Mustak, Elina Jaakkola, Aino Halinen et al. · Journal of service management · 2016 · 110 citations

Customer Satisfaction, Services Management, Consumer Research +21

Remote work and the COVID-19 pandemic: An artificial intelligence-based topic modeling and a future agenda

Majid Aleem, Muhammad Sufyan, Irfan Ameer et al. · Journal of Business Research · 2022 · 95 citations · Full text

Artificial Intelligence, Engineering, Data Science +7

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