Concepedia

Mekhail Mustak

MM

Statistics

Publications

12

Citations

1.4K

H-Index

11

Active since

2016

Affiliations

Institut d'Economie Scientifique Et de Gestion(Current)

University of Turku

Centre National de la Recherche Scientifique

University of Vaasa

Université de Lille

Mekhail Mustak is an author at Institut d'Economie Scientifique Et de Gestion specializing in marketing, computing, and computer science.

Publications per year

2016–2024

12

Publications

12

Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda

Mekhail Mustak, Joni Salminen, Loïc Plé et al. · Journal of Business Research · 2020 · 513 citations

Business, Marketing, Marketing Management +11

Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms

Muhammad Bilal Gulfraz, Muhammad Sufyan, Mekhail Mustak et al. · Journal of Retailing and Consumer Services · 2022 · 238 citations · Full text

Business, Marketing, Social Psychology +17

Deepfakes: Deceptions, mitigations, and opportunities

Mekhail Mustak, Joni Salminen, Matti Mäntymäki et al. · Journal of Business Research · 2022 · 178 citations · Full text

Computing, Computer Science, Cybersecurity +8

Customer participation management

Mekhail Mustak, Elina Jaakkola, Aino Halinen et al. · Journal of service management · 2016 · 114 citations

Business, Human Resource Management, Marketing +9

Remote work and the COVID-19 pandemic: An artificial intelligence-based topic modeling and a future agenda

Majid Aleem, Muhammad Sufyan, Irfan Ameer et al. · Journal of Business Research · 2022 · 110 citations · Full text

Computing, Computer Science, Public Health Informatics +17

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