30
Publications
2.2K
Citations
20
H-Index
2004
Active since
Eric Shiu is an author at University of Birmingham specializing in marketing, management, and business.
Top concepts
BusinessManagementMarketingInnovationBusiness StrategyStrategic ManagementEngineeringTechnologyInnovation ManagementNew Product Development
Publications per year
2004–2023
30
30
Google Workloads for Consumer Devices
Amirali Boroumand, Saugata Ghose, Youngsok Kim et al. · 2018 · 255 citations
Conceptualising and Measuring the Equity of Online Brands
George Christodoulides, Leslie de Chernatony, Olivier Furrer et al. · Journal of Marketing Management · 2006 · 232 citations
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