Concepedia

Jasmine Yeap Ai Leen

JY

Statistics

Publications

6

Citations

177

H-Index

6

Active since

2011

Affiliations

Universiti Sains Malaysia(Current)

Jasmine Yeap Ai Leen is an author at Universiti Sains Malaysia specializing in management, business, and consumer behavior.

Publications per year

2011–2019

6

Publications

6

The impact of technological learning on NPD outcomes: The moderating effect of project complexity

Joshua Ignatius, Jasmine Yeap Ai Leen, T. Ramayah et al. · Technovation · 2012 · 47 citations

Management, Project Management, Technology Management +10

Validation of the RSQS in apparel specialty stores

Jasmine Yeap Ai Leen, T. Ramayah · Measuring Business Excellence · 2011 · 35 citations

Business, Marketing, Retail Management +12

Using food choice motives to model Pakistani ethnic food purchase intention among tourists

Muhammad Shakil Ahmad, Ahmed Jamil, Khawaja Fawad Latif et al. · British Food Journal · 2019 · 35 citations

Management, Marketing, Tourism Management +17

GMS for Sustainability Performance in the Apparel Manufacturing Industry: A Conceptual Framework

Husna Ara, Jasmine Yeap Ai Leen, Siti Hasnah Hassan · Vision The Journal of Business Perspective · 2019 · 30 citations

Business, Strategic Management, Strategy +15

DETERMINANTS OF TECHNOLOGY ADOPTION AMONG MALAYSIAN SMES: AN IDT PERSPECTIVE

T. Ramayah, Osman Mohamad, Azizah Omar et al. · Journal of Information and Communication Technology · 2013 · 20 citations · Full text

Management, Information Systems, Information Technology +17

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