Concepedia

Raeesah Chohan

RC

Statistics

Publications

3

Citations

241

H-Index

3

Active since

2019

Affiliations

University of Cape Town(Current)

Raeesah Chohan is an author at University of Cape Town specializing in marketing management, business, and marketing.

ORCID

Publications per year

2019–2023

3

Publications

3

NFT marketing: How marketers can use nonfungible tokens in their campaigns

Raeesah Chohan, Jeannette Paschen · Business Horizons · 2021 · 169 citations

, , +7

What makes the difference? Employee social media brand engagement

Sherese Y. Duncan, Raeesah Chohan, João J. Ferreira · Journal of Business and Industrial Marketing · 2019 · 45 citations

, , +16

Sports fandom in the metaverse: marketing implications and research agenda

Raeesah Chohan, Ellen Schmidt‐Devlin · Marketing Letters · 2023 · 27 citations · Full text

, , +15

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