Concepedia

Helen Katz

HK

4

Publications

92

Citations

4

H-Index

1990

Active since

Affiliations

University of Akron(Current)

Helen Katz is an author at University of Akron specializing in advertising, marketing communication, and management.

Top concepts

Publications per year

1990–2000

4

Publications

4

Oceans Apart: an Initial Exploration of Social Communication Differences in US and UK Prime-time Television Advertising

Helen Katz, Wei‐Na Lee · International Journal of Advertising · 1992 · 46 citations

, , +20

Advertising Faculty Describes Theory V. Practice Debate

Kent Μ. Lancaster, Helen Katz, Jungsik Cho · The Journalism Educator · 1990 · 20 citations

, , +3

Making Headlines: An Overview of Key Happenings in Media Planning, Buying, and Research from 1985–1991

Peter B. Turk, Helen Katz · Journal of Current Issues & Research in Advertising · 1992 · 15 citations

, , +20

Interactivity in 2000

Helen Katz · Journal of Interactive Advertising · 2000 · 11 citations

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