Concepedia
Statistics
Publications
19
Citations
934
H-Index
16
Active since
1998
Affiliations
Fordham University(Current)
The University of Sydney
Maxwell Technologies (United States)
Purdue University West Lafayette
University of Washington Bothell
Sarah Maxwell is an author at Fordham University specializing in marketing, social sciences, and consumer behavior.
Publications per year
1998–2010
Rule-based price fairness and its effect on willingness to purchase
Sarah Maxwell · Journal of Economic Psychology · 2002 · 268 citations
Social Sciences, Economics, Marketing +7
Consumer response to norm-breaking pricing events in e-commerce
Ellen Garbarino, Sarah Maxwell · Journal of Business Research · 2009 · 121 citations
Business, Marketing, Marketing Management +13
HINoV: A New Model to Improve Market Segment Definition by Identifying Noisy Variables
Frank J. Carmone, Ali Kara, Sarah Maxwell · Journal of Marketing Research · 1999 · 79 citations
Business, Marketing, Marketing Management +10
An expanded price/brand effect model ‐ A demonstration of heterogeneity in global consumption
Sarah Maxwell · International Marketing Review · 2001 · 60 citations
Business, Marketing, Marketing Management +17
Less pain, same gain: The effects of priming fairness in price negotiations
Sarah Maxwell, Pete Nye, Nicholas Maxwell · Psychology and Marketing · 1999 · 58 citations
Business, Economics, Marketing +12
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