Concepedia
Statistics
Publications
5
Citations
112
H-Index
Active since
2019
Affiliations
Eötvös Loránd University(Current)
Corvinus University of Budapest
Pázmány Péter Catholic University
Ágnes Buvár is an author at Eötvös Loránd University specializing in marketing, social media, and perceived credibility.
Publications per year
2019–2024
Non-green influencers promoting sustainable consumption: Dynamic norms enhance the credibility of authentic pro-environmental posts
Ágnes Buvár, Ágnes Zsila, Gábor Orosz · Frontiers in Psychology · 2023 · 46 citations · Full text
Social Sciences, Communication, Marketing +11
Complex pathways from nature relatedness and knowledge to pro-environmental behavior through eco-emotions
Csilla Ágoston, Ágnes Buvár, Andrea Dúll et al. · Journal of Cleaner Production · 2024 · 28 citations · Full text
Social Sciences, Psychology, Social Psychology +5
Digital marketing adoption of microenterprises in a technology acceptance approach
Ágnes Buvár, Mirkó Gáti · Management & Marketing · 2023 · 15 citations · Full text
Management, Marketing, Marketing Management +8
COVID-19 messages in sponsored social media posts: The positive impact of influencer-brand fit and prior parasocial interaction
Ágnes Buvár, Sára Franciska Szilágyi, Eszter Balogh et al. · PLoS ONE · 2022 · 13 citations · Full text
Social Sciences, Communication, Marketing +17
“Branded, biased and it wants to sell a product”: typical ad representations influence the effect of ad recognition: a mixed-method research
Ágnes Buvár, Gábor Orosz · International Journal of Advertising · 2019 · 10 citations · Full text
Business, Marketing, Marketing Management +13
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