Concepedia

Author

Ágnes Buvár

Eötvös Loránd UniversityORCID

Also Known As

Agnes Buvar, Ágnes Buvár

29

Publications

119

Citations

6

H-Index

21

Concepts

All Affiliations

Eötvös Loránd UniversityCorvinus University of BudapestPázmány Péter Catholic University
ÁB

About

Ágnes Buvár is an author at Eötvös Loránd University specializing in brand management, social influence, and consumer engagement.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Arts

1

1

12

2

Management

1

1

12

3

Communication

1

1

12

4

Marketing

1

1

12

5

Brand Management

1

1

12

Ágnes Buvár

×

5

Publications

91

Citations

5

H-Index

YearCitations

Non-green influencers promoting sustainable consumption: Dynamic norms enhance the credibility of authentic pro-environmental posts

Ágnes Buvár, Ágnes Zsila, Gábor Orosz

Frontiers in Psychology

2023

40

Complex pathways from nature relatedness and knowledge to pro-environmental behavior through eco-emotions

Csilla Ágoston, Ágnes Buvár, Andrea Dúll,

Journal of Cleaner Production

2024

17

COVID-19 messages in sponsored social media posts: The positive impact of influencer-brand fit and prior parasocial interaction

Ágnes Buvár, Sára Franciska Szilágyi, Eszter Balogh,

PLoS ONE

2022

12

Digital marketing adoption of microenterprises in a technology acceptance approach

Ágnes Buvár, Mirkó Gáti

Management & Marketing

2023

12

“Branded, biased and it wants to sell a product”: typical ad representations influence the effect of ad recognition: a mixed-method research

Ágnes Buvár, Gábor Orosz

International Journal of Advertising

2019

10

Page 1