Concepedia

Mirkó Gáti

MG

Statistics

Publications

5

Citations

70

H-Index

5

Active since

2014

Affiliations

Corvinus University of Budapest(Current)

Mirkó Gáti is an author at Corvinus University of Budapest specializing in interactive marketing, brand management, and marketing communication.

ORCID

Top concepts

Publications per year

2014–2023

5

Publications

5

The New (Marketing) Role of Firms as Media Content Providers – The case of SME’s Strategic Social Media Presence

Tamás Csordás, Mirkó Gáti · Vezetéstudomány / Budapest Management Review · 2014 · 18 citations · Full text

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Marketing Decision-Making in Hungarian SMEs

Mirkó Gáti, András Bauer · Market-Tržište · 2019 · 16 citations · Full text

Investigating the Impact of Salespersons’ Use of Technology and Social Media on Their Customer Relationship Performance in B2B Settings

Mirkó Gáti, Ariel Zoltán Mitev, András Bauer · Market-Tržište · 2018 · 12 citations · Full text

Digital marketing adoption of microenterprises in a technology acceptance approach

Ágnes Buvár, Mirkó Gáti · Management & Marketing · 2023 · 12 citations · Full text

The Role of Fashion Influencers in Shaping Consumers’ Buying Decisions and Trends

Giulia Kondort, Corina Pelău, Mirkó Gáti et al. · Proceedings of the ... International Conference on Business Excellence · 2023 · 12 citations · Full text

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