Concepedia

Author

Eszter Balogh

Eötvös Loránd UniversityORCID

Also Known As

E. Balogh, Eszter Balogh

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Publications

13

Citations

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H-Index

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Concepts

All Affiliations

Eötvös Loránd University
EB

About

Eszter Balogh is an author at Eötvös Loránd University specializing in brand management, social marketing, and consumer engagement.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Arts

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Management

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Communication

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Marketing

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Brand Management

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Eszter Balogh

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1

Publications

12

Citations

1

H-Index

YearCitations

COVID-19 messages in sponsored social media posts: The positive impact of influencer-brand fit and prior parasocial interaction

Ágnes Buvár, Sára Franciska Szilágyi, Eszter Balogh,

PLoS ONE

2022

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