Concepedia

Jedsada Wongsansukcharoen

JW

Statistics

Publications

3

Citations

290

H-Index

3

Active since

2015

Affiliations

Kasetsart University(Current)

Jedsada Wongsansukcharoen is an author at Kasetsart University specializing in business, marketing management, and relationship marketing.

ORCID

Publications per year

2015–2023

3

Publications

3

Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty: The case of a commercial bank in Thailand

Jedsada Wongsansukcharoen · Journal of Retailing and Consumer Services · 2021 · 119 citations

, , +9

Effect of innovations in human resource practices, innovation capabilities, and competitive advantage on small and medium enterprises’ performance in Thailand

Jedsada Wongsansukcharoen, Jutamard Thaweepaiboonwong · European Research on Management and Business Economics · 2023 · 111 citations · Full text

, , +17

Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context

Jedsada Wongsansukcharoen, Jirasek Trimetsoontorn, Wanno Fongsuwan · Journal of Business and Industrial Marketing · 2015 · 60 citations

, , +15

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