Jirasek Trimetsoontorn

Relationship marketing: a Thai case

Apisit Chattananon, Jirasek Trimetsoontorn · International Journal of Emerging Markets · 2009 · 75 citations

Business, Marketing, Marketing Management +6

Building corporate image through societal marketing programs

Apisit Chattananon, Meredith Lawley, Jirasek Trimetsoontorn et al. · Society and Business Review · 2007 · 62 citations

Business, Marketing, Marketing Management +5

Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context

Jedsada Wongsansukcharoen, Jirasek Trimetsoontorn, Wanno Fongsuwan · Journal of Business and Industrial Marketing · 2015 · 60 citations

Business, Marketing, Marketing Management +15

HRM Practices and Employee Retention in Thailand—A Literature Review

Sorasak Tangthong, Jirasek Trimetsoontorn, Nutthawut Rojniruntikul · International Journal of Trade Economics and Finance · 2014 · 41 citations

Management, Human Resource Management, Organizational Behavior +16

The effect of perceived service quality on customer emotions, customer satisfaction and customer loyalty: a PLS-SEM approach towards a luxury hotel in Bangkok, Thailand

Chayuth Suwanamas, Jirasek Trimetsoontorn, Wanno Fongsuwan · J for Global Business Advancement · 2015 · 14 citations

Business, Hospitality Management, Marketing +17