Jerry Yuwen Shiu

How does online streaming reform e-commerce? An empirical assessment of immersive experience and social interaction in China

Jerry Yuwen Shiu, Shi Ting Liao, Shian-Yang Tzeng · Humanities and Social Sciences Communications · 2023 · 42 citations · Full text

Cultural Consumption, Digital Marketing, Consumer Study +29

Risk-reduction strategies in competitive convenience retail: How brand confusion can impact choice among existing similar alternatives

Jerry Yuwen Shiu · Journal of Retailing and Consumer Services · 2021 · 35 citations

Brand Equity, Management, Brand Strategy +11

Investigating consumer confusion in the retailing context: the causes and outcomes

Jerry Yuwen Shiu · Total Quality Management & Business Excellence · 2015 · 31 citations

Customer Satisfaction, Overload Confusion, Retailing Context +15

Customers' Behavioral Intentions in the Service Industry: An Empirical Study of Taiwan Spa Hotels

Iuan‐Yuan Lu, Jerry Yuwen Shiu · Asian Journal on Quality · 2009 · 21 citations

Customer Satisfaction, Consumer Research, Service Industry +23

Regret type matters

Shian-Yang Tzeng, Jerry Yuwen Shiu · Asia Pacific Journal of Marketing and Logistics · 2019 · 18 citations

Customer Satisfaction, Behavioral Decision Making, Choice Theory +21