Chris Hydock

Should Your Brand Pick a Side? How Market Share Determines the Impact of Corporate Political Advocacy

Chris Hydock, Neeru Paharia, Sean Blair · Journal of Marketing Research · 2020 · 224 citations

Consumer Uncertainty, Consumer Study, Consumer Research +29

Political Polarization: Challenges, Opportunities, and Hope for Consumer Welfare, Marketers, and Public Policy

Till Weber, Chris Hydock, William Ding et al. · Journal of Public Policy & Marketing · 2021 · 96 citations

Social Marketing, Consumer Research, Public Opinion +20

Making the Wait Worthwhile: Experiments on the Effect of Queueing on Consumption

Sezer Ülkü, Chris Hydock, Shiliang Cui · Management Science · 2019 · 77 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +21

Differential Response to Corporate Political Advocacy and Corporate Social Responsibility: Implications for Political Polarization and Radicalization

Till Weber, Jeff Joireman, David E. Sprott et al. · Journal of Public Policy & Marketing · 2022 · 70 citations · Full text

Social Marketing, Consumer Research, Political Polarization +18

Assessing and overcoming participant dishonesty in online data collection

Chris Hydock · Behavior Research Methods · 2017 · 62 citations · Full text

Engineering, Data Privacy, Information Forensics +8