Concepedia
Statistics
Publications
4
Citations
277
H-Index
Active since
2015
Affiliations
The University of Texas at Austin(Current)
Indiana University Bloomington
Niket Jindal is an author at The University of Texas at Austin specializing in business, accounting, and business strategy.
Top concepts
BusinessFinanceAccountingManagementBusiness StrategyBankruptcyFinancial CrisisCorporate FinanceFinancial Risk ManagementLaw
Publications per year
2015–2021
Advertising Effectiveness: The Moderating Effect of Firm Strategy
Leigh McAlister, Raji Srinivasan, Niket Jindal et al. · Journal of Marketing Research · 2015 · 142 citations
Firm Performance, Brand Strategy, Consumer Research +19
Differential Effects of Received Trade Credit and Provided Trade Credit on Firm Value
Vivek Astvansh, Niket Jindal · Production and Operations Management · 2021 · 50 citations · Full text
Trade, Law, Industrial Organization +22
The Impacts of Advertising Assets and R&D Assets on Reducing Bankruptcy Risk
Niket Jindal, Leigh McAlister · Marketing Science · 2015 · 47 citations
Empirical Finance, D Assets, Market Turbulence +12
The Impact of Advertising and R&D on Bankruptcy Survival: A Double-Edged Sword
Niket Jindal · Journal of Marketing · 2020 · 38 citations · Full text
Financial Risk Management, Double-edged Sword, Financial Risk +17
1–4 of 4