Concepedia

Sanjeev Tripathi

ST

Statistics

Publications

8

Citations

136

H-Index

8

Active since

2005

Affiliations

Indian Institute of Management Indore(Current)

Sanjeev Tripathi is an author at Indian Institute of Management Indore specializing in marketing, advertising psychology, and consumer theory.

ORCID

Publications per year

2005–2022

8

Publications

8

Development and validation of rapid RP-HPLC method for estimation of piperine in Piper nigrum L.

Vipul Upadhyay, Neeru Sharma, Himanshu M. Joshi et al. · International Journal of Herbal Medicine · 2013 · 28 citations

, , +15

Limited Clinical Utility of Pain Drawing in Assessing Patients With Low Back Pain

K. Pande, Sanjeev Tripathi, Rohit Kanoi · Journal of Spinal Disorders & Techniques · 2005 · 27 citations

, , +15

When Consumers Tune Out Advertising Messages

Sanjeev Tripathi, Varsha Jain, Jatin Pandey et al. · Journal of Advertising Research · 2021 · 18 citations

, , +16

Choice of a Retail Store and Retail Store Format: A Hierarchical Logit Model

Sanjeev Tripathi, Piyush Kumar Sinha · RePEc: Research Papers in Economics · 2008 · 13 citations

, , +12

When less is better than more: Just-below discount in tensile price promotions

Prantosh J. Banerjee, Sanjeev Tripathi, Arvind Sahay · Journal of Retailing and Consumer Services · 2016 · 13 citations

, , +14

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