Concepedia

Neeru Sharma

NS

15

Publications

2.1K

Citations

14

H-Index

1999

Active since

Affiliations

Western Sydney University(Current)

University of Technology Sydney

University of Canberra

Neeru Sharma is an author at Western Sydney University specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessCustomer SatisfactionRelationship MarketingConsumer ResearchConsumer BehaviorMarketing InsightsNegotiationService Quality

Publications per year

1999–2024

15

Publications

15

Switching costs, alternative attractiveness and experience as moderators of relationship commitment in professional, consumer services

Neeru Sharma, Paul G. Patterson · International Journal of Service Industry Management · 2000 · 718 citations

Customer Satisfaction, Alternative Attractiveness, Consumer Research +16

The impact of communication effectiveness and service quality on relationship commitment in consumer, professional services

Neeru Sharma, Paul G. Patterson · Journal of Services Marketing · 1999 · 648 citations

Customer Satisfaction, Consumer Research, Communication +18

Cloud computing for Internet of Things &amp; sensing based applications

B.B. Prahlada Rao, P. Saluia, Neeru Sharma et al. · 2012 · 274 citations

Provisioning (Technology), Engineering, Smart City +17

The Commitment Mix: Dimensions of Commitment in International Trading Relationships in India

Neeru Sharma, Louise Young, Ian Wilkinson · Journal of International Marketing · 2006 · 135 citations

Negotiation, International Marketing, Trade +21

The role of pure and quasi-moderators in services: an empirical investigation of ongoing customer–service-provider relationships

Neeru Sharma · Journal of Retailing and Consumer Services · 2003 · 79 citations

Customer Satisfaction, Service Research, Services Management +9

Rows per page

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