Concepedia
Statistics
Publications
5
Citations
106
H-Index
Active since
2016
Affiliations
University of Agder(Current)
University for Development Studies
Felicia Naatu is an author at University of Agder specializing in management, brand development, and marketing.
Top concepts
BusinessMarketingManagementBrand DevelopmentBrandingBrand EquityBrand StrategyBrand ManagementSocial CapitalBrand Awareness
Publications per year
2016–2024
Social franchising: A bibliometric and theoretical review
Felicia Naatu, Ilan Alon · Journal of Promotion Management · 2019 · 41 citations
Media Marketing, Management, Business +11
Crowd-out effect on consumers attitude towards corporate social responsibility communication
Felicia Naatu, Samuel Anokye Nyarko, Ziaul Haque Munim et al. · Technological Forecasting and Social Change · 2022 · 27 citations · Full text
Corporate social responsibility and brand performance: Evidence from Ghana
George Kofi Amoako, Kwasi Dartey‐Baah, Felicia Naatu et al. · Journal of International Management · 2024 · 14 citations
Marketing, Socially Responsible Product, Management +10
Determinants of digital technology adoption in sub-Sahara Africa: Ghana
Felicia Naatu, Felix Sena Selormey, Stephen Naatu · International Journal of Emerging Markets · 2024 · 13 citations
Brand Building for Competitive Advantage in the Ghanaian Jewelry Industry
Felicia Naatu · DergiPark (Istanbul University) · 2016 · 11 citations · Full text
International Marketing, Brand Strategy, Management +17
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