Concepedia

Elisabeth Pichler

EP

4

Publications

231

Citations

4

H-Index

1985

Active since

Affiliations

Universität Innsbruck(Current)

Elisabeth Pichler is an author at Universität Innsbruck specializing in persuasion, interactive marketing, and social influence.

Top concepts

Publications per year

1985–2011

4

Publications

4

Personality, person–brand fit, and brand community: An investigation of individuals, brands, and brand communities

Kurt Matzler, Elisabeth Pichler, Johann Füller et al. · Journal of Marketing Management · 2011 · 119 citations

"Hopelessly Devoted to You" Towards an Extended Conceptualization of Consumer Devotion

Elisabeth Pichler, Andrea Hemetsberger · 2007 · 63 citations

Effects of Interparticulate Interactions on Mixing Homogeneity

H. Egermann, I. Kemptner, Elisabeth Pichler · Drug Development and Industrial Pharmacy · 1985 · 28 citations

Driven By Devotion - How Consumers Interact With Their Objects of Devotion

Elisabeth Pichler, Andrea Hemetsberger · ACR North American Advances · 2008 · 21 citations

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