Concepedia

Guy W. Mullarkey

GW

5

Publications

535

Citations

5

H-Index

2003

Active since

Affiliations

Shellharbour Hospital(Current)

University of Auckland

Guy W. Mullarkey is an author at Shellharbour Hospital specializing in interactive marketing, management, and marketing.

Top concepts

MarketingManagementAdvertisingInteractive MarketingUser ExperienceJournalismSocial MediaWeb AnalyticsContent AnalysisCognitive Science

Publications per year

2003–2006

5

Publications

5

Factors Affecting Online Advertising Recall: A Study of Students

Peter J. Danaher, Guy W. Mullarkey · Journal of Advertising Research · 2003 · 193 citations

Web Advertising Recall, Online Customer Behavior, Cognitive Science +12

Factors Affecting Web Site Visit Duration: A Cross-Domain Analysis

Peter J. Danaher, Guy W. Mullarkey, Skander Essegaier · Journal of Marketing Research · 2006 · 172 citations

Customer Satisfaction, Targeted Advertising, Cross-domain Analysis +19

Factors Affecting Online Advertising Recall: A Study of Students

Peter J. Danaher, Guy W. Mullarkey · Journal of Advertising Research · 2003 · 137 citations

Web Advertising Recall, Cognitive Science, Advertising +14

Innovation or Multiple Copies of the Same Lottery Ticket: The Effect of Widely Shared Knowledge on Organizational Adaptability

Anne M. Stewart, Guy W. Mullarkey, John L. Craig · The Journal of Marketing Theory and Practice · 2003 · 18 citations

Internet measurement data – practical and technical issues

Guy W. Mullarkey · Marketing Intelligence & Planning · 2004 · 15 citations

Marketing Analytics, Engineering, Measurement +25

Rows per page

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