Ines Brusch

Publications

184

Citations

H-Index

2018

Active since

Affiliations

Brandenburg University of Technology Cottbus-Senftenberg(Current)

Ines Brusch is an author at Brandenburg University of Technology Cottbus-Senftenberg specializing in management, marketing, and interactive marketing.

Top concepts

MarketingManagementBusinessInteractive MarketingConsumer ResearchDigital MarketingCultureContent AnalysisCustomer SatisfactionConsumer Decision Making

Publications per year

2018–2022

Publications

David versus Goliath - Service quality factors for niche providers in online retailing

Ines Brusch, Benjamin Schwarz, Rebecca Schmitt · Journal of Retailing and Consumer Services · 2019 · 57 citations

Customer Satisfaction, Online Customer Behavior, Service Quality +10

The decision‐making process in viral marketing—A review and suggestions for further research

Thomas Reichstein, Ines Brusch · Psychology and Marketing · 2019 · 57 citations · Full text

Content Reception, Digital Marketing, Consumer Research +22

Exploring the acceptance of instant shopping – An empirical analysis of the determinants of user intention

Ines Brusch, Nina Rappel · Journal of Retailing and Consumer Services · 2019 · 41 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +17

Identification of Travel Styles by Learning from Consumer-generated Images in Online Travel Communities

Ines Brusch · Information & Management · 2022 · 15 citations · Full text

Tourism Management, Engineering, Machine Learning +28

Factors influencing employer branding

Ines Brusch, Michael Brusch, Therese Kozlowski · International Journal of Quality and Service Sciences · 2018 · 14 citations

Purpose Companies, Brand Strategy, Organizational Culture +16

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