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Thomas Reichstein

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Publications

1

Citations

57

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1

Active since

2019

Affiliations

Brandenburg University of Technology Cottbus-Senftenberg(Current)

Thomas Reichstein is an author at Brandenburg University of Technology Cottbus-Senftenberg specializing in content analysis, content marketing, and consumer research.

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Publications per year

2019–2019

1

Publications

1

The decision‐making process in viral marketing—A review and suggestions for further research

Thomas Reichstein, Ines Brusch · Psychology and Marketing · 2019 · 57 citations · Full text

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