1
Publications
41
Citations
1
H-Index
2019
Active since
Affiliations
Nina Rappel is an author at Brandenburg University of Technology Cottbus-Senftenberg specializing in digital marketing, business, and behavioral decision making.
Top concepts
BusinessMarketingManagementUser ExperienceConsumer BehaviorConsumer ResearchDigital MarketingPurchase IntentionCustomer SatisfactionInteractive Marketing
Publications per year
2019–2019
1
1