Pascal Güntürkün

Publications

294

Citations

H-Index

2015

Active since

Affiliations

South Westphalia University of Applied Sciences(Current)

Vienna University of Economics and Business

Pascal Güntürkün is an author at South Westphalia University of Applied Sciences specializing in customer satisfaction, brand management, and relationship marketing.

ORCID

Top concepts

BusinessMarketingManagementBrand ManagementConsumer ResearchMarketing InsightsCustomer SatisfactionRelationship MarketingOrganizational BehaviorBias

Publications per year

2015–2021

Publications

Engaging Customers in Coproduction Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Coproduction Intensity

Till Haumann, Pascal Güntürkün, Laura Marie Edinger‐Schons et al. · Journal of Marketing · 2015 · 139 citations

Disentangling the Differential Roles of Warmth and Competence Judgments in Customer-Service Provider Relationships

Pascal Güntürkün, Till Haumann, Sven Mikolon · Journal of Service Research · 2020 · 133 citations · Full text

Customer Experience, Customer Satisfaction, Consumer Research +21

Whether, when, and why functional company characteristics engender customer satisfaction and customer-company identification: The role of self-definitional needs

Roland Kassemeier, Till Haumann, Pascal Güntürkün · International Journal of Research in Marketing · 2021 · 22 citations · Full text

Customer Experience, Customer Satisfaction, Functional Company Characteristics +22

Rows per page

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