Concepedia

Nurul Zarirah Nizam

NZ

4

Publications

58

Citations

4

H-Index

2014

Active since

Affiliations

Technical University of Malaysia Malacca(Current)

Nurul Zarirah Nizam is an author at Technical University of Malaysia Malacca specializing in interactive marketing, marketing, and customer satisfaction.

ORCID

Top concepts

Publications per year

2014–2022

4

Publications

4

Interactive Online Advertising: The Effectiveness of Marketing Strategy towards Customers Purchase Decision

Nurul Zarirah Nizam, Johanna Abdullah Jaafar, Siti Hindun Supaat · MATEC Web of Conferences · 2018 · 22 citations · Full text

, , +19

Consumers’ Acceptance towards Green Technology in Automotive Industries in Malacca, Malaysia

Nusaibah Mansor, Siti Norbaya Yahaya, Nurul Zarirah Nizam et al. · International Journal of Business Administration · 2014 · 12 citations · Full text

Predicting Malaysian university students’ intent to pursue retailing career: Applicability of theory of planned behavior

Safiek Mokhlis, Nik Syuhailah Nik Hussin, Nurul Zarirah Nizam et al. · International Journal of Professional Business Review · 2021 · 12 citations · Full text

Green Marketing: Reviewing Aspect of Communication Tools

Fauziyah Nur Jamal, Norfaridatul Akmaliah Othman, Nurul Zarirah Nizam et al. · International Journal of Sustainable Development and Planning · 2022 · 12 citations · Full text

, , +12

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