Concepedia

Johanna Abdullah Jaafar

JA

3

Publications

64

Citations

3

H-Index

2018

Active since

Affiliations

Technical University of Malaysia Malacca(Current)

Johanna Abdullah Jaafar is an author at Technical University of Malaysia Malacca specializing in business, marketing, and consumer research.

ORCID

Top concepts

Publications per year

2018–2023

3

Publications

3

Does Revenue Diversification Strategy Affect the Financial Sustainability of Malaysian Public Universities? A Panel Data Analysis

Johanna Abdullah Jaafar, Ahmed Razman Abdul Latiff, Zaidi Mat Daud et al. · Higher Education Policy · 2021 · 23 citations

, , +10

Interactive Online Advertising: The Effectiveness of Marketing Strategy towards Customers Purchase Decision

Nurul Zarirah Nizam, Johanna Abdullah Jaafar, Siti Hindun Supaat · MATEC Web of Conferences · 2018 · 22 citations · Full text

, , +19

What factors influence the usage of mobile banking among digital natives?

Tengku Ikmal Hakimi, Johanna Abdullah Jaafar, Nor Azah Abdul Aziz · Journal of Financial Services Marketing · 2023 · 19 citations

, , +9

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