1
Publications
22
Citations
1
H-Index
2018
Active since
Affiliations
Siti Hindun Supaat is an author at Technical University of Malaysia Malacca specializing in consumer decision making, interactive marketing, and advertising effectiveness.
Top concepts
BusinessMarketingManagementAdvertisingCommunicationConsumer ResearchDigital MarketingMarketing StrategyMarketing AnalyticsCustomer Satisfaction
Publications per year
2018–2018
1
1
Nurul Zarirah Nizam, Johanna Abdullah Jaafar, Siti Hindun Supaat · MATEC Web of Conferences · 2018 · 22 citations · Full text
Marketing Analytics, Customer Satisfaction, Advertising Platform +19
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