Muddasar Ghani Khwaja

Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image

Shahid Bashir, Muddasar Ghani Khwaja, Yasir Rashid et al. · SAGE Open · 2020 · 140 citations · Full text

Business, Marketing, Marketing Management +12

Examining the Effects of eWOM, Trust Inclination, and Information Adoption on Purchase Intentions in an Accelerated Digital Marketing Context

Muddasar Ghani Khwaja, Saqib Mahmood, Umer Zaman · Information · 2020 · 113 citations · Full text

Business, Marketing, Marketing Management +17

Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach

Amir Zaib Abbasi, Raouf Ahmad Rather, Ding Hooi Ting et al. · Journal Of Vacation Marketing · 2022 · 113 citations

Business, Marketing, Marketing Management +17

Extension of planned behavioral theory to consumer behaviors in green hotel

Shahid Bashir, Muddasar Ghani Khwaja, Jamshid Ali Turi et al. · Heliyon · 2019 · 104 citations · Full text

Management, Hospitality Management, Marketing +9

Linking Regenerative Travel and Residents’ Support for Tourism Development in Kaua’i Island (Hawaii): Moderating-Mediating Effects of Travel-Shaming and Foreign Tourist Attractiveness

Umer Zaman, Murat Aktan, Jerome Agrusa et al. · Journal of Travel Research · 2022 · 63 citations

Management, Tourism Management, Destination Management +16