Concepedia

Yasir Rashid

YR

Statistics

Publications

8

Citations

1.2K

H-Index

8

Active since

2019

Affiliations

University of Management and Technology(Current)

Shenzhen University

Islamic University of Science and Technology

Yasir Rashid is an author at University of Management and Technology specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementEngineeringConsumer BehaviorConsumer ResearchArtsBrandingData ScienceSocial Media

Publications per year

2019–2023

8

Publications

8

Case Study Method: A Step-by-Step Guide for Business Researchers

Yasir Rashid, Ammar Rashid, Muhammad Akib Warraich et al. · International Journal of Qualitative Methods · 2019 · 734 citations · Full text

Empirical Case Study, Quantitative Methods, Business Intelligence +16

Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image

Shahid Bashir, Muddasar Ghani Khwaja, Yasir Rashid et al. · SAGE Open · 2020 · 131 citations · Full text

Green Marketing, Test Model, Brand Strategy +20

Impact of green manufacturing on consumer ecological behavior: Stakeholder engagement through green production and innovation

Abdul Waheed, Qingyu Zhang, Yasir Rashid et al. · Sustainable Development · 2020 · 105 citations

Green Marketing, Engineering, Sustainable Development +22

The impact of corporate social responsibility on buying tendencies from the perspective of stakeholder theory and practices

Abdul Waheed, Qingyu Zhang, Yasir Rashid et al. · Corporate Social Responsibility and Environmental Management · 2019 · 69 citations

Socially Responsible Product, Digital Marketing, Consumer Study +27

Value co-creation and social media

Yasir Rashid, Ansar Waseem, Ahmad Ahsan Akbar et al. · European Business Review · 2019 · 64 citations

Innovation Adoption, Digital Marketing, Value Theory +22

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