Impact of green manufacturing on consumer ecological behavior: Stakeholder engagement through green production and innovation

Abstract

Abstract To pursuit sustainability in all business operations is a notable challenge for firms to survive in today's competitive environment. Customers are the important stakeholders who are becoming mindful regarding the environment‐friendly actions of the organizations. This study investigates the impact of green manufacturing practices (GMP) within two streams—pollution prevention practices (PPP) and product stewardship practices (PSP)—on ecological conscious consumer behavior (ECCB) along with the mediation influence of green product innovation (GPI). Data were gathered from Chinese consumers from those who prefer environment‐friendly products. The findings affirmed the positive nexus between GMP and ECCB. Second, a positive mediation influence of GPI was observed between GMP and ECCB. The multidimensional analysis revealed the positive relationships of PPP and PSP on ECCB, respectively. The findings furnish implications for green production on how organizations can accomplish stakeholder engagement incorporating green practices—GMP, PPP, PSP, and GPI— in their manufacturing operations. This study further suggests future avenues for academicians and practitioners.