Concepedia

Bo Zhou

BZ

Statistics

Publications

11

Citations

467

H-Index

11

Active since

2015

Affiliations

University of Maryland, College Park(Current)

University of Florida

Duke University

Bo Zhou is an author at University of Maryland, College Park specializing in economics, business economics, and business.

Publications per year

2015–2024

11

Publications

11

Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces

Bo Zhou, Tianxin Zou · Marketing Science · 2022 · 85 citations

Business, Marketing, Marketing Management +17

Product-Line Design in the Presence of Consumers’ Anticipated Regret

Tianxin Zou, Bo Zhou, Baojun Jiang · Management Science · 2020 · 84 citations

Business, Business Economics, Economics +16

The Strategic Role of Exchange Promotions

Preyas S. Desai, Devavrat Purohit, Bo Zhou · Marketing Science · 2016 · 58 citations

Social Sciences, Business Economics, Economics +13

Sponsored Content Advertising in a Two-Sided Market

Prabirendra Chatterjee, Bo Zhou · Management Science · 2021 · 56 citations

Business, Business Economics, Economics +15

Competition of Content Acquisition and Distribution Under Consumer Multipurchase

Baojun Jiang, Lin Tian, Bo Zhou · Journal of Marketing Research · 2019 · 44 citations

Management, Economics, Marketing +10

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