Morteza Abolhasani is an author at University of Sheffield specializing in digital marketing, interactive marketing, and advertising effectiveness.
Top concepts
ArtsMusicMarketingManagementAdvertisingConsumer BehaviorConsumer ResearchDigital MarketingInteractive MarketingMarketing Communication
Publications per year
2017–2022
2
2
Music in advertising and consumer identity
Morteza Abolhasani, Steve Oakes, Helen Oakes · Marketing Theory · 2017 · 44 citations · Full text
Rows per page
1–2 of 2