9
Publications
212
Citations
9
H-Index
2006
Active since
Affiliations
Helen Oakes is an author at University of Liverpool specializing in arts, management, and accounting.
Top concepts
ArtsMarketingAccountingManagementMusicBusinessAdvertisingArts MarketingCultural PolicyCultural Studies
Publications per year
2006–2019
9
9
Music in advertising and consumer identity
Morteza Abolhasani, Steve Oakes, Helen Oakes · Marketing Theory · 2017 · 44 citations · Full text
Web-based forums and metaphysical branding
Steve Oakes, Noel Dennis, Helen Oakes · Journal of Marketing Management · 2013 · 19 citations
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