Concepedia

Mohammed Al-Mossawi

MA

9

Publications

1.2K

Citations

9

H-Index

1995

Active since

Affiliations

University of Bahrain(Current)

University College of Bahrain

College of Business Administration

Mohammed Al-Mossawi is an author at University of Bahrain specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessCustomer SatisfactionAdvertisingInteractive MarketingMarketing CommunicationFinancePersuasion

Publications per year

1995–2021

9

Publications

9

Banking behavior of Islamic bank customers: perspectives and implications

Saad Metawa, Mohammed Al-Mossawi · International Journal of Bank Marketing · 1998 · 527 citations

Customer Satisfaction, Service Quality, Islamic Banks +9

Bank selection criteria employed by college students in Bahrain: an empirical analysis

Mohammed Al-Mossawi · International Journal of Bank Marketing · 2001 · 336 citations

Customer Satisfaction, Consumer Research, Retail Banking +17

The Implications of Islam for Advertising Messages: The Middle Eastern Context

Gillian Rice, Mohammed Al-Mossawi · Journal of Euromarketing · 2002 · 132 citations

Middle Eastern Context, Consumer Research, Consumer Attitude +18

Religious commitment related to message contentiousness

Paul Michell, Mohammed Al-Mossawi · International Journal of Advertising · 1999 · 70 citations

Religiosity, Consumer Research, Communication +16

The mediating effect of religiosity on advertising effectiveness

Paul Michell, Mohammed Al-Mossawi · Journal of Marketing Communications · 1995 · 54 citations

Religiosity, Social Marketing, Consumer Research +17

Rows per page

1–5 of 9