Concepedia

Linn Viktoria Rampl

LV

4

Publications

418

Citations

4

H-Index

2012

Active since

Affiliations

Zeppelin Universität gemeinnützige GmbH(Current)

Linn Viktoria Rampl is an author at Zeppelin Universität gemeinnützige GmbH specializing in business, management, and consumer behavior.

Top concepts

BusinessMarketingManagementBrand ManagementConsumer BehaviorConsumer ResearchTrustHealthEmotionBranding

Publications per year

2012–2014

4

Publications

4

Employer brand trust and affect: linking brand personality to employer brand attractiveness

Linn Viktoria Rampl, Peter Kenning · European Journal of Marketing · 2014 · 180 citations

Brand Affect, Brand Strategy, Consumer Research +16

Consumer trust in food retailers: conceptual framework and empirical evidence

Linn Viktoria Rampl, Tim Eberhardt, Reinhard Schütte et al. · International Journal of Retail & Distribution Management · 2012 · 115 citations

Consumer Study, Consumer Research, Buying Behavior +19

How to become an employer of choice: transforming employer brand associations into employer first-choice brands

Linn Viktoria Rampl · Journal of Marketing Management · 2014 · 85 citations

The role of emotions in decision-making on employer brands: insights from functional magnetic resonance imaging (fMRI)

Linn Viktoria Rampl, Christian Opitz, Isabell M. Welpe et al. · Marketing Letters · 2014 · 38 citations

Job Satisfaction, Work Attitude, Consumer Decision Making +12

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