Concepedia

Deepak Sangroya

DS

9

Publications

586

Citations

9

H-Index

2015

Active since

Affiliations

O. P. Jindal Global University(Current)

Motilal Nehru National Institute of Technology

Indian Institute of Technology Roorkee

Symbiosis International University

Deepak Sangroya is an author at O. P. Jindal Global University specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchGreen MarketingConsumer BehaviorEngineeringSustainable EnergyCustomer SatisfactionClean Energy

Publications per year

2015–2022

9

Publications

9

Factors influencing buying behaviour of green energy consumer

Deepak Sangroya, Jogendra Kumar Nayak · Journal of Cleaner Production · 2017 · 223 citations

Green Energy Consumer, Green Marketing, Management +6

Investigating consumers’ green purchase intention: Examining the role of economic value, emotional value and perceived marketplace influence

Yatish Joshi, Dwarika Prasad Uniyal, Deepak Sangroya · Journal of Cleaner Production · 2021 · 191 citations

Consumer Decision Making, Consumer Uncertainty, Green Marketing +11

Online service failure: antecedents, moderators and consequences

Mohd Adil, Mohd Sadiq, Charles Jebarajakirthy et al. · Journal of Service Theory and Practice · 2022 · 50 citations · Full text

Customer Satisfaction, Service Quality, Online Service Providers +13

Modelling the predictors of young consumers' sustainable consumption intention

Yatish Joshi, Deepak Sangroya, Anugamini Priya Srivastava et al. · International Journal of Nonprofit and Voluntary Sector Marketing · 2019 · 45 citations

Customer Satisfaction, Sustainable Consumption, Green Marketing +20

Will Indian Industrial Energy Consumer Continue to Buy Green Energy?

Deepak Sangroya, Jogendra Kumar Nayak · Organization & Environment · 2016 · 17 citations

Customer Satisfaction, Green Marketing, Consumer Uncertainty +34

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