Concepedia
Statistics
Publications
3
Citations
346
H-Index
Active since
2003
Affiliations
Oregon State University(Current)
University of Helsinki
Jari Kärnä is an author at Oregon State University specializing in marketing strategy, business, and marketing insights.
Top concepts
BusinessMarketingManagementGreen MarketingMarketing InsightsMarketing StrategyBrandingForestryEducationBrand Management
Publications per year
2003–2003
Social responsibility in environmental marketing planning
Jari Kärnä, Eric Hansen, Heikki Juslin · European Journal of Marketing · 2003 · 283 citations
Socially Responsible Product, Green Marketing, Sustainable Development +19
Environmental activity and forest certification in marketing of forest products – a case study in Europe
Jari Kärnä, Eric Hansen, Heikki Juslin · Silva Fennica · 2003 · 42 citations · Full text
Customer Satisfaction, Green Marketing, Forestry +23
Environmental Marketing Strategy and its Implementation in Forest Industries
Jari Kärnä · Työväentutkimus Vuosikirja · 2003 · 21 citations · Full text
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