Concepedia
Statistics
Publications
3
Citations
325
H-Index
Active since
2016
Affiliations
Luleå University of Technology(Current)
Simon Fraser University
Hoda Diba is an author at Luleå University of Technology specializing in management, marketing, and workforce development.
Top concepts
MarketingManagementArtsBrandingBusinessMedia PolicySocial MediaHuman ResourcesMedia MarketingConsumer Behavior
Publications per year
2016–2019
A great place to work!? Understanding crowdsourced employer branding
Amir Dabirian, Jan Kietzmann, Hoda Diba · Business Horizons · 2016 · 226 citations
Personal Branding, Workforce Development, Management +5
Social media influence on the B2B buying process
Hoda Diba, Joseph Vella, Russell Abratt · Journal of Business and Industrial Marketing · 2019 · 78 citations
Business-to-business Research, Digital Marketing, Consumer Research +18
A 23-Year Bibliometric Study of the<i>Journal of Food Products Marketing</i>
Amir Dabirian, Hoda Diba, Farzaneh Tareh et al. · Journal of Food Products Marketing · 2016 · 21 citations
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