Concepedia

Mridula Dwivedi

MD

5

Publications

291

Citations

5

H-Index

2003

Active since

Affiliations

International Management Institute(Current)

Mridula Dwivedi is an author at International Management Institute specializing in management, arts, and marketing.

Top concepts

ManagementArtsMarketingTourismSocial MediaCommunicationDigital MarketingBusinessMedia MarketingDestination Marketing

Publications per year

2003–2011

5

Publications

5

Online destination image of India: a consumer based perspective

Mridula Dwivedi · International Journal of Contemporary Hospitality Management · 2009 · 119 citations

Digital Marketing, Cultural Tourism, Destination Management +19

Social software practices on the internet

Mridula Dwivedi, T.P. Shibu, Umashankar Venkatesh · International Journal of Contemporary Hospitality Management · 2007 · 69 citations

Digital Marketing, Social Technologies, Communication +20

Use of Social Media by National Tourism Organizations: A Preliminary Analysis

Mridula Dwivedi, Anil Kumar Yadav, Umashankar Venkatesh · Information Technology & Tourism · 2011 · 65 citations

National Tourism Organizations, Tourism Management, Social Media +11

NATURE OF TRUST IN SMALL FIRM CLUSTERS

Mridula Dwivedi, Rahul Varman, K. K. Saxena · The International Journal of Organizational Analysis · 2003 · 22 citations

Cooperation Theory, International Management, Trust Metric +15

The online destination image of Goa

Mridula Dwivedi, Anil Kumar Yadav, Viral Raghavjibhai Patel · Worldwide Hospitality and Tourism Themes · 2009 · 16 citations

Tourism Management, Tourism Supply, Digital Marketing +19

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