1
Publications
112
Citations
1
H-Index
2022
Active since
Affiliations
Vera Zanger is an author at Bavarian Research Institute for Digital Transformation specializing in consumer behavior, consumer psychology, and consumer research.
Top concepts
HealthMarketingManagementAdvertisingCommunicationUser ExperienceAugmented RealityConsumer BehaviorConsumer ResearchDigital Marketing
Publications per year
2022–2022
1
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