Concepedia

R.V. ShabbirHusain

RS

Statistics

Publications

8

Citations

192

H-Index

8

Active since

2017

Affiliations

Institute of Technology Management(Current)

Xavier School of Management

R.V. ShabbirHusain is an author at Institute of Technology Management specializing in consumer behavior, marketing, and consumer research.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchCommunicationBrand ManagementDigital MarketingMarketing InsightsConsumer EngagementInteractive Marketing

Publications per year

2017–2024

8

Publications

8

‘Mind will not mind’ – Decoding consumers' green intention-green purchase behavior gap via moderated mediation effects of implementation intentions and self-efficacy

Swapnil Tawde, Renuka Kamath, R.V. ShabbirHusain · Journal of Cleaner Production · 2022 · 79 citations

Consumer Decision Making, Green Marketing, Behavioral Sciences +13

Investigating combined effect of WOM and eWOM: role of message valence

R.V. ShabbirHusain, Sanjeev Varshney · Journal of Consumer Marketing · 2022 · 25 citations

Consumer Uncertainty, Digital Marketing, Consumer Research +24

The Determinants of Loyalty in Online Commerce – An Exploratory Study in India

R.V. ShabbirHusain · The Electronic Journal of Information Systems in Developing Countries · 2017 · 18 citations · Full text

Social media and Tourism: a cross-platform study of Indian DMOs

Shabana Chandrasekaran, R.V. ShabbirHusain, Balamurugan Annamalai · Current Issues in Tourism · 2022 · 17 citations

Is Current Way of Promoting Sustainability, Sustainable?

R.V. ShabbirHusain, Sanjeev Varshney · Journal of Nonprofit & Public Sector Marketing · 2018 · 15 citations

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