Concepedia

Swapnil Tawde

ST

Statistics

Publications

3

Citations

106

H-Index

3

Active since

2022

Affiliations

IBM Research - India(Current)

Swapnil Tawde is an author at IBM Research - India specializing in consumer behavior, green marketing, and management.

Top concepts

MarketingManagementGreen MarketingConsumer BehaviorConsumer ResearchBusinessMotivationPsychologySustainabilitySocial Sciences

Publications per year

2022–2024

3

Publications

3

‘Mind will not mind’ – Decoding consumers' green intention-green purchase behavior gap via moderated mediation effects of implementation intentions and self-efficacy

Swapnil Tawde, Renuka Kamath, R.V. ShabbirHusain · Journal of Cleaner Production · 2022 · 79 citations

Consumer Decision Making, Green Marketing, Behavioral Sciences +13

Green products wrapped and delivered: consumer’s preference for sustainable e-commerce practices

S.Janani V.Bharani, S. N. Roy, Swapnil Tawde · The International Review of Retail Distribution and Consumer Research · 2023 · 15 citations

Customer Satisfaction, Green Marketing, E-commerce Firm +18

How does green consumers' self‐concept promote willingness to pay more? A sequential mediation effect of green product virtue and green perceived value

Swapnil Tawde, R. V. ShabbirHusain · Journal of Consumer Behaviour · 2024 · 12 citations · Full text

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