Concepedia

Tanuja Singh

TS

9

Publications

577

Citations

9

H-Index

2001

Active since

Affiliations

Northern Illinois University(Current)

Tanuja Singh is an author at Northern Illinois University specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessCommunicationCultureAdvertisingEngineeringSocial MediaConsumer BehaviorDigital Marketing

Publications per year

2001–2018

9

Publications

9

Blogging: A new play in your marketing game plan

Tanuja Singh, Liza Veron-Jackson, Joe Cullinane · Business Horizons · 2008 · 207 citations

Marketing Game Plan, Advertising, Content Marketing +5

Consumer privacy and the Internet in Europe: a view from Germany

Tanuja Singh, Mark E. Hill · Journal of Consumer Marketing · 2003 · 94 citations

Internet Privacy, Engineering, Information Security +21

Cultural Intelligence in Cross-Cultural Selling: Propositions and Directions for Future Research

J. D. L. Hansen, Tanuja Singh, Dan C. Weilbaker et al. · Journal of Personal Selling and Sales Management · 2011 · 75 citations

Customer Satisfaction, Cross-cultural Marketing, Business Culture +23

Direct‐to‐consumer prescription drug advertising: a study of consumer attitudes and behavioral intentions

Tanuja Singh, Donnavieve Smith · Journal of Consumer Marketing · 2005 · 51 citations

Marketing, Consumer Decision Making, Consumer Uncertainty +15

Attitude towards ecotourism and environmental advocacy: Profiling the dimensions of sustainability

Tanuja Singh, Michael H. Slotkin, Alexander R. Vamosi · Journal Of Vacation Marketing · 2007 · 46 citations

Tourism Management, Engineering, Environmental Advocacy +18

Rows per page

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