Concepedia
Statistics
Publications
8
Citations
463
H-Index
Active since
2010
Affiliations
Iowa State University(Current)
University of Nevada, Las Vegas
Thomas Schrier is an author at Iowa State University specializing in marketing, business, and hospitality marketing.
Top concepts
BusinessMarketingTourismManagementConsumer ResearchCustomer SatisfactionHospitality MarketingPsychologyHospitalityUser Experience
Publications per year
2010–2021
Digital or Printed Textbooks: Which do Students Prefer and Why?
Michelle Millar, Thomas Schrier · Journal of Teaching in Travel & Tourism · 2015 · 101 citations
Dark tourism: motivations and visit intentions of tourists
Heather Lewis, Thomas Schrier, Shuangyu Xu · International Hospitality Review · 2021 · 92 citations · Full text
Customer Satisfaction, Behavioral Sciences, Destination Marketing +13
Hierarchical effects of website aesthetics on customers’ intention to book on hospitality sharing economy platforms
Xiaowei Xu, Thomas Schrier · Electronic Commerce Research and Applications · 2019 · 78 citations
Customer Experience, Customer Satisfaction, Online Customer Behavior +15
Merging task‐technology fit and technology acceptance models to assess guest empowerment technology usage in hotels
Thomas Schrier, Mehmet Erdem, Pearl Brewer · Journal of Hospitality and Tourism Technology · 2010 · 68 citations
Task‐technology Fit, Customer Satisfaction, Digital Marketing +25
A visitor-based brand equity perspective: the case of a public festival
Aikaterini Manthiou, Juhee Kang, Thomas Schrier · Tourism Review · 2014 · 40 citations · Full text
Brand Strategy, Consumer Research, Brand Loyalty +17
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