Concepedia
Statistics
Publications
13
Citations
1K
H-Index
12
Active since
2008
Affiliations
University of San Francisco(Current)
University of Nevada, Las Vegas
Michelle Millar is an author at University of San Francisco specializing in management, business, and tourism.
Top concepts
TourismBusinessManagementMarketingHospitalityHospitality ManagementHospitality MarketingConsumer ResearchHospitality IndustryCustomer Satisfaction
Publications per year
2008–2019
Hotel Guests’ Preferences for Green Guest Room Attributes
Michelle Millar, Şeyhmus Baloğlu · Cornell Hospitality Quarterly · 2011 · 330 citations
Customer Satisfaction, Green Hotel Certification, Green Marketing +18
Importance of Green Hotel Attributes to Business and Leisure Travelers
Michelle Millar, Karl J. Mayer, Şeyhmus Baloğlu · Journal of Hospitality Marketing & Management · 2012 · 117 citations
Customer Satisfaction, Tourism Management, Green Marketing +12
Sustainable Hotel Practices and Guest Satisfaction Levels
Orie Berezan, Michelle Millar, Carola Raab · International Journal of Hospitality & Tourism Administration · 2014 · 108 citations
Marketing, Customer Satisfaction, Culture +13
Digital or Printed Textbooks: Which do Students Prefer and Why?
Michelle Millar, Thomas Schrier · Journal of Teaching in Travel & Tourism · 2015 · 101 citations
Gaming Destination Images: Implications for Branding
Erin Kneesel, Şeyhmus Baloğlu, Michelle Millar · Journal of Travel Research · 2009 · 95 citations
Customer Satisfaction, Brand Strategy, Consumer Research +21
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