Concepedia

James H. Underwood

JH

Statistics

Publications

2

Citations

41

H-Index

2

Active since

2007

Affiliations

University of Louisiana at Lafayette(Current)

James H. Underwood is an author at University of Louisiana at Lafayette specializing in marketing strategy, marketing, and brand equity.

Publications per year

2007–2017

2

Publications

2

Examining the Relationship Marketing, Marketing Productivity Paradigm

Robert P. Bush, James H. Underwood, Daniel L. Sherrell · Journal of Relationship Marketing · 2007 · 21 citations

, , +9

Factors Contributing to Cognitive Absorption and Grounded Learning Effectiveness in a Competitive Business Marketing Simulation

David S. Baker, James H. Underwood, Ramendra Thakur · Marketing Education Review · 2017 · 20 citations

, , +13

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