Barry L. Callen

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Publications

Citations

H-Index

Active since

1999

Affiliations

Medical Engineering Innovations (United States)(Current)

Barry L. Callen is an author at Medical Engineering Innovations (United States) specializing in consumer research, brand management, and brand awareness.

Top concepts

BrandingBusinessMarketingManagementBrand EquityCommunicationBrand StrategyBrand AwarenessBrand ManagementBrand Development

Publications per year

1999–2007

Publications

Profiting from mega‐trends

Dave Florin, Barry L. Callen, Sean P. Mullen et al. · Journal of Product & Brand Management · 2007 · 23 citations

Brand Messages, Consumer Research, Brand Strategy +26

Harnessing the power of consumer insight

Dave Florin, Barry L. Callen, Mike Pratzel et al. · Journal of Product & Brand Management · 2007 · 16 citations

Customer Satisfaction, Consumer Study, Consumer Research +21

"Purity and Power: Revisioning the Holiness & Pentecostal/Charismatic Movements for the Twenty-first Century

Barry L. Callen · Pneuma · 1999 · 12 citations

Humanities, Twenty-first Century, Religion Studies +15

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