Statistics
Publications
1
Citations
16
H-Index
1
Active since
2007
Affiliations
Mike Pratzel is an author at Medical Engineering Innovations (United States) specializing in integrated marketing communications, consumer insight development, and consumer behavior analysis.
Publications per year
2007–2007
1
1
Harnessing the power of consumer insight
Dave Florin, Barry L. Callen, Mike Pratzel et al. · Journal of Product & Brand Management · 2007 · 16 citations
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