Concepedia

Yingxia Li

YL

3

Publications

80

Citations

3

H-Index

2015

Active since

Affiliations

Universiti Putra Malaysia(Current)

Yingxia Li is an author at Universiti Putra Malaysia specializing in communication, social computing, and popular communication.

Top concepts

Publications per year

2015–2024

3

Publications

3

Impact of virtual influencers on customer engagement of Generation Z consumers: a presence perspective

Qiaoling Lin, Siew Imm Ng, Norazlyn Kamal Basha et al. · Young Consumers Insight and Ideas for Responsible Marketers · 2024 · 35 citations

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To Speak Like a TED Speaker—A Case Study of TED Motivated English Public Speaking Study in EFL Teaching

Yingxia Li, Gao Ying, Dongyu Zhang · Higher Education Studies · 2015 · 31 citations · Full text

, , +20

What makes viewers loyal toward streamers? A relationship building perspective and the gender difference

Yingxia Li, Norazlyn Kamal Basha, Siew Imm Ng et al. · Asia Pacific Journal of Marketing and Logistics · 2024 · 14 citations

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